Step 4: SUSTAIN THE JOURNEY
Setting Sustainability Targets. Sustainability performance goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-Bound, and are helpful for accountability and performance tracking. You can set targets based on customer requirements, national goals, or in line with the latest climate research through the Science Based Targets initiative (SBTi). Larger emissions reduction goals can also be broken down into specific solution-oriented goals. For example, YCH Logistics has goals relating to fleet electrification, renewable energy, and green buildings. While setting goals, you should also be mindful of establishing the rationale and business case behind these goals to ensure that they are realistic and achievable.
Sustainability goals should be continuously improved. It is important to regularly review and adjust your Environmental, Social, and Governance goals and link these to your business goals, as standards and stakeholder expectations regularly evolve. Linking sustainability goals directly to the reporting process completes the circle.